Passport to Success_ The Essential Guide to Business Culture and Customs in America’s Largest Trading Partners


Product details

  • ASIN ‏ : ‎ B0027VSJ9O
  • Publisher ‏ : ‎ Praeger (November 30, 2008)
  • Publication date ‏ : ‎ November 30, 2008
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2556 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Not Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Sticky notes ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 304 pages
  • Best Sellers Rank: #4,459,230 in Kindle Store 

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Like it or not, every business―even one conducted from the kitchen table―is global. No matter the industry, employees now routinely travel to other countries or interact with foreign customers, vendors, or fellow employees. Or they conduct business over the phone, via e-mail, or through video links. As a result, they have to understand international customs and etiquette or risk losing customers or botching business relations. And understanding business customs in other cultures isn’t merely playing good defense―it often leads to new products or service enhancements that help an enterprise grow. In Passport to Success, Jeanette Martin and Lillian Chaney apply their expertise in business etiquette, training, and intercultural communications to present a practical guide to conducting business successfully around the world.


Each chapter in this book presents in-depth information on the business environment and culture in the top twenty trading partners of the United States: Canada, Mexico, Japan, China, United Kingdom, Germany, South Korea, Netherlands, France, Singapore, Taiwan, Belgium, Australia, Brazil, Hong Kong, Switzerland, Malaysia, Italy, India, and Israel. Chapters contain both practical tips and illustrative examples, and the book concludes with a listing of resources (books, magazines, organizations, and Web sites) for additional information. In addition, Passport to Success contains useful overview material that will help business people plan a trip abroad or a campaign to win customers in another country. Besides trade statistics and information on global trade agreements, readers will find information on using the Internet productively to conduct or seek business, how women can succeed in countries with traditional, male-oriented business cultures, how to build cross-cultural relationships, and ways language can enhance―or obstruct―business dealings. Every businessperson is now a player in the global market for goods and services. This book provides valuable tips that will help people avoid missteps and increase their sales and personal success when dealing with counterparts in other countries.


“Wish I had this book 20 years ago when I was involved in International Marketing. I had to learn the hard way. I’ve had the opportunity to conduct business in many of these countries, and not knowing the acceptable business customs can impact your progress in establishing good business relations. You often never get a second chance to form a first impression.”

–Frank Navarra, Director of Patient Advocacy, Smith & Nephew


“A valuable addition to any international business collection. Summing Up: Highly recommended.”



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